Offering 12 million feet of showroom space, High Point Furniture Market is the world’s largest furnishings trade show. Attendees can see, feel, and explore products and learn about trend and style predictions. They can also network with fellow professionals from around the U.S. and over 100 countries. Seminars and panel discussions like “Fluent in Construction: BTS with Interior Designers Influencing The Construction Choices That Shape Their Interiors” and “AI Essentials 101: Growing Your Design Business,” in addition to cocktail hours, concerts, and other events also make the Market a must-attend gathering.
For those unfamiliar with Market, this guide will help you plan for and navigate the multiday experience so that you can get the most out of your trip.
Read MoreAs the holiday season approaches, it's the perfect time to express gratitude to the clients who have supported your business throughout the year. From personalized year-in-review cards to small, thoughtful gifts that won’t break the bank, there are many ways to show appreciation. Whether you choose custom-scented candles, curated gift boxes, or exclusive resources tailored to their industry, the key is to make your clients feel valued and connected to your business. Thoughtful gifting can strengthen relationships and leave a lasting impression well into the new year.
Read MoreNavigating health insurance as a self-employed professional can be tricky, but it doesn’t have to be overwhelming. Whether you’re considering the Health Insurance Marketplace, leveraging a spouse’s plan, or exploring cash pay options, this guide breaks down the most practical solutions to help you find the right coverage for your needs.
Read MoreDiscover how Jennifer Looney, the visionary behind JL Signature Designs, transformed her business during a major move from Tennessee to Georgia. In this interview, Jennifer shares her insights on rebranding, overcoming challenges, and her strategies for attracting new clients in a competitive market. Join us as we explore her inspiring journey and the successful outcomes of her bold decisions.
Read MoreHaving a robust social media presence is no longer optional for small businesses and entrepreneurs—it's essential. But when it comes to managing this critical aspect of your business, should you hire a professional or take on the challenge yourself? The answer hinges on several factors, including your budget, available time, and specific business goals.
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![Building A Greener Future and Pioneering Sustainable Living with Shipping Containers with Entrepreneur Jessica Lewis: Tuesday Q&A]()
With the Tuesday Q&A series, CatMax Photography introduces you to exceptional entrepreneurs who have gone through the CatMax Personal Branding Experience.
Today, we’re shining the spotlight on Jessica Lewis, a visionary entrepreneur and the CEO of Shipping Living, a trailblazing green construction firm. Established in 2018 with the ambitious goal to "Save our community, Save our planet," Shipping Living specializes in creating sustainable spaces designed to stand the test of time. The company's core values revolve around the reduction of carbon footprint and costs for clients and future generations, serving as a reflection of Jessica's unwavering dedication to environmental stewardship.
n this post, we explore Jessica Lewis's journey, learning how she designs sustainable living spaces while encouraging others to consider both the environmental impact and aesthetic potential of their living environments. the details of her Personal Branding Experience, and more.
Read MoreAs a business owner, growing your team is exciting. Added help allows you to take on more clients, expand your reach, and reduce your workload.
Having carefully built your brand, you want to find employees and contractors who are the right fit in more than just skill sets.
Let’s look at resources to find you that top-notch talent and go over some positions that typically make up an interior design team.
Read MoreWith the Tuesday Q&A series, CatMax Photography introduces you to exceptional entrepreneurs who have gone through the CatMax Personal Branding Experience.
Today, we’re featuring Laura Mooney, an investor and entrepreneur who’s the founder of OSG Fishing & Surf Charter and owner of the Boho Tamarindo Hotel, House, and Experiences. A lover of adventure, Mooney also has a personal brand website, Mooney Explores, where she shares advice and uplifting stories from her life to “inspire others to fearlessly discover and follow their goals and dreams.”
In this post, we dive into how she balances running multiple businesses with achieving personal goals, her tips for embarking on your own adventures, the details of her Personal Branding Experience, and more.
Read MoreThe perks of winning an interior design contest are plentiful, from prizes, prestige, and visual aids for marketing to networking and media coverage opportunities.
But there are pros to simply entering a design contest as well. Knowing you want to participate in one can push you creatively, force you to keep your portfolio tidy and updated with professional photography, and encourage you to stay connected with industry organizations.
Whether you’re planning to submit an entry for the first time or you’ve participated in multiple contests, we’ll share tips anyone can use to boost their chances of taking home a title.
Read MoreA logo, color palette, signature fonts – all essential visual elements of your brand and, today, easy to create yourself using Canva or have a professional put together for you in an affordable brand kit thanks to Etsy.
But at some point, your branding will need upgrading – be that a more robust and inclusive brand kit with more guidelines, design changes to your branding, better implementation of your brand, or a complete overhaul.
Read MoreWith the Tuesday Q&A series, CatMax Photography introduces you to exceptional entrepreneurs who have gone through the CatMax Personal Branding Experience.
Today, we’re featuring Lyn Reaves, founder of L. Reaves Interiors. Following multiple remodels of her own houses and even a few builds, the former catering business owner decided to pursue her passion for interior design professionally and launched her company six years ago.
In this post, we dive into how she creates spaces that feel like home, the people who’ve inspired her, the details of her Personal Branding Experience, and more.
Read MoreThe first photo you see on a website, a magazine cover, an ad photo – all examples of the Hero Shot. What’s a Hero Shot, you ask? The quick explanation is that it’s one photo that visually communicates the most important information about your brand/product.
Read MoreWith the Tuesday Q&A series, CatMax Photography introduces you to exceptional entrepreneurs who have gone through the CatMax Personal Branding Experience.
Today, we’re featuring two ladies who are a joy to work with – Paige Risley and Beth Moffatt, founders of We Recruit Well, which helps businesses fill remote and hybrid roles. The duo was first featured on the blog in 2022.
Now, they’re back to talk about making their business partnership a success, professional development, a website revamp, and, of course, their latest Personal Branding Experience.
Read MoreVisual marketing is one of the most effective ways to tell your story and communicate with clients. Not only is 90% of information transmitted to the brain visual, according to Smart Insights, but when visuals and written content are paired, research says they make your message more memorable.
Having images personal to you and what your business is putting out in the world is crucial. A branding photoshoot is designed to give you those images.
Since I created the CatMax Personal Branding Experience, I’ve seen the impact branding images have on my clients’ businesses. I’ve also encountered repeated questions about branding photography.
Today, we’ll tackle making the most of the images you get and maximizing your shoot. I’ll also share what to look for in a photographer. Let’s jump in.
Read MoreWith the Woman Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience. Today, we invite you to meet Cristi Holcombe of Cristi Holcombe Interiors and CH Home.
Read MoreToday, there are apps and software for nearly everything, especially in the business world. They all claim to be the solution you need to get more done, provide your clients with a better experience or product, and increase connection with your team and other systems you rely on. Wading through what’s necessary and what can truly serve you and your business isn’t always easy.
Today, we’ll examine CRM software and how it can benefit a business to help you determine if it’s right for your situation.
Read MoreWith the Women Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience. Today, we invite you to meet Alexis Solomon and Taylor Price of Alexis Taylor Interiors.
Read MoreNo matter what type of email marketing you do, there are some strategies you can apply that can make your efforts more successful. In this post, we’ll share some ways to grow your email list as a small business and successfully carry out email marketing.
Read MoreIf there’s one thing the CatMax Photography team loves more than capturing photos, it’s seeing how our clients put those photos to use. Though we’ve touched on the many ways branding photos, in particular, can be used to benefit your business, today, we’re excited to share some real-life examples from clients in hopes of sparking ideas for ways you could use branding photos in your business.
Read MoreWe talk a lot about the importance of strong branding and bringing it to life through images. For many creative professions like interior design or culinary arts, it’s easy to envision the possibilities for branding photography. Styled displays of a finished product, glimpses of beautiful materials, and showing the creator in their workspace may come to mind. But what about creative professions that don’t seem to lend themselves well to photography? Should they bother with branding photos, and what kind of images can be created? We’ll tackle those questions today.
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