Branding
Image Credit: CatMax Photography
A logo, color palette, signature fonts – all essential visual elements of your brand and, today, easy to create yourself using Canva or have a professional put together for you in an affordable brand kit thanks to Etsy.
But at some point, your branding will need upgrading – be that a more robust and inclusive brand kit with more guidelines, design changes to your branding, better implementation of your brand, or a complete overhaul.
Read MoreWith the Tuesday Q&A series, CatMax Photography introduces you to exceptional entrepreneurs who have gone through the CatMax Personal Branding Experience.
Today, we’re featuring Lyn Reaves, founder of L. Reaves Interiors. Following multiple remodels of her own houses and even a few builds, the former catering business owner decided to pursue her passion for interior design professionally and launched her company six years ago.
In this post, we dive into how she creates spaces that feel like home, the people who’ve inspired her, the details of her Personal Branding Experience, and more.
Read MoreWith the Tuesday Q&A series, CatMax Photography introduces you to exceptional entrepreneurs who have gone through the CatMax Personal Branding Experience.
Today, we’re featuring two ladies who are a joy to work with – Paige Risley and Beth Moffatt, founders of We Recruit Well, which helps businesses fill remote and hybrid roles. The duo was first featured on the blog in 2022.
Now, they’re back to talk about making their business partnership a success, professional development, a website revamp, and, of course, their latest Personal Branding Experience.
Read MoreVisual marketing is one of the most effective ways to tell your story and communicate with clients. Not only is 90% of information transmitted to the brain visual, according to Smart Insights, but when visuals and written content are paired, research says they make your message more memorable.
Having images personal to you and what your business is putting out in the world is crucial. A branding photoshoot is designed to give you those images.
Since I created the CatMax Personal Branding Experience, I’ve seen the impact branding images have on my clients’ businesses. I’ve also encountered repeated questions about branding photography.
Today, we’ll tackle making the most of the images you get and maximizing your shoot. I’ll also share what to look for in a photographer. Let’s jump in.
Read MoreWith the Woman Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience. Today, we invite you to meet Cristi Holcombe of Cristi Holcombe Interiors and CH Home.
Read MoreWith the Women Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience. Today, we invite you to meet Alexis Solomon and Taylor Price of Alexis Taylor Interiors.
Read MoreIf there’s one thing the CatMax Photography team loves more than capturing photos, it’s seeing how our clients put those photos to use. Though we’ve touched on the many ways branding photos, in particular, can be used to benefit your business, today, we’re excited to share some real-life examples from clients in hopes of sparking ideas for ways you could use branding photos in your business.
Read MoreWe talk a lot about the importance of strong branding and bringing it to life through images. For many creative professions like interior design or culinary arts, it’s easy to envision the possibilities for branding photography. Styled displays of a finished product, glimpses of beautiful materials, and showing the creator in their workspace may come to mind. But what about creative professions that don’t seem to lend themselves well to photography? Should they bother with branding photos, and what kind of images can be created? We’ll tackle those questions today.
Read MoreRenee Scalzini is the kind of woman who, when she sees a problem, finds a way to fix it. Her luxury handbag company, Scalzini Accessories, was created to do more than give women additional purse options. It was launched to solve a specific problem that Renee and the women she knew faced daily – disarray.
Read MoreAs a creative entrepreneur, developing and fostering your brand helps further bring life to your work, values, and professional goals. One way you can strengthen your brand and enhance its positive associations is to use it to create community. Here are some ways you can encourage your supporters to forge connections with one another and with you.
Read MorePaige Risley and Beth Moffatt have the unique experience of having been in the shoes of the candidates they find to help their clients. The pair of former schoolteachers decided to become virtual assistants before many people knew such roles existed. Fast forward to today, and through their business, We Recruit Well, they now help entrepreneurs find professionals to fill various remote and hybrid positions.
Read MoreOutsourcing. The concept is one that is likely familiar to business owners and managers. As someone who provides the service to others and utilizes it herself, Candice LePorte of Elemental Design & Consulting, Ltd. understands the practicality and pushback associated with it. She regularly sees the added productivity and availability provided to cabinet designers, interior designers, and remodelers through her “back-of-the-house” offerings.
Read MoreDiamond King doesn’t neatly fit into one box. Yes, she is a yoga teacher, but she is so much more. Diamond is a guiding light in health, wellness, and spirituality. This true creative isn’t afraid to express herself (she loves karaoke so much she keeps a portable microphone in her car, “just in case there's an emergency karaoke session”) and has found a way to combine multiple interests into her brand, The Real Diamond King.
Read MoreSo, you’ve completed your business branding photography session or are debating whether to book one and are wondering how to make the most of the new images. While you may have a few ideas in mind, there are numerous ways to use high-quality branding photos to support your business. Read on for some top suggestions, many of which also apply to professional portraits/headshots.
Read MoreThe photos of Jennifer Looney from her Personal Branding Experience may be some of the most popular on her business’s social media pages, but to Jennifer, the real star of the show will always be the outstanding final product she delivers—whether that be custom window treatments, a comprehensive remodel, or interior design services.
Read MoreThe word “system” is not synonymous with “complicated” in Wendy Ellin’s world. The workplace productivity consultant firmly believes in working smarter, not harder to achieve order and peace of mind.
Read MoreDuring Michele Williams’ 20-plus-year career, she’s launched a soft furnishings company, bought, sold, and run enterprises, and produced a home-industry magazine, among other accomplishments. Like countless entrepreneurs and business owners, her problem was never with offering a superior product or service—it was with navigating the details of business that rarely come with a road map. When she branched out on her own, Michele found herself pondering what rates to charge, how to work with frustrating clients gracefully, and more, on top of constantly second-guessing her choices.
Read MoreSomething you may notice about Gretchen Class-Diaz right away is her love of simplicity. It’s a theme that’s evident in many aspects of her life, including her work in event planning, interior décor, and forging strategic partnerships.
Read MoreWhether you are plunging into branding for the first time or want to give your current branding extra attention, there are important factors to consider when molding the outside perception of your service, product, or business. Here are five questions to answer as you work on branding that can help you get the greatest ROI. Remember, branding needs to be well thought out, not complicated!
Read MoreLeah Meyer Perez loved interior design before she even knew what it was and considered a career in architecture. Thanks to some misguided advice from an art teacher, she ended up exploring the world of interior design instead and hasn’t looked back.
Read More
