If there’s one thing the CatMax Photography team loves more than capturing photos, it’s seeing how our clients put those photos to use. Though we’ve touched on the many ways branding photos, in particular, can be used to benefit your business, today, we’re excited to share some real-life examples from clients in hopes of sparking ideas for ways you could use branding photos in your business.

Let’s start with one of the most creative ways we’ve seen a business owner use their branding photos. Leah Meyer Perez, principal designer and founder of Leah May Interior Design, decided she wasn’t going to use just one image from her Personal Branding Experience on her business cards but would use four. Her latest batch of business cards includes four unique card options, each with a different photo.

Leah Meyer Perez, principal designer and founder of Leah May Interior Design
Photo by: CatMax Photography

When editorial opportunities come calling, you want to be prepared. One of the most common reasons we hear from clients for investing in branding photos is so that they’re ready when media opportunities arise. They have sleek, high-quality photos of their founder, team, offerings, and processes that are fit for publication and to share with the editor. This saves clients the hassle of trying to book a rush photo shoot to provide images or relying on a publication/website to host a photo shoot, which doesn’t always happen.

Robyn Bailey, owner and CEO of the boutique home accessories and furniture brand Mainly Baskets, recently experienced the benefit of having branding portraits taken in advance. She was approached by Fenimore Lane, an online media outlet and store created by acclaimed interior designer Ariel Okin to participate in its Talk Shop interview series, and because she’d previously worked with CatMax Photography, she had a polished, professional image to hand off to the editorial team.

Robyn Bailey, CEO of Mainly Baskets
Photo by: CatMax Photography

Catalogs are another fantastic print piece for utilizing branding photos. The lifestyle and editorial feel of branding photos make them excellent for the magazine-like quality of catalogs. It’s not hard to imagine this copy of an IronRods catalog featuring a photo from a shoot for JLS Designs, an interior design and custom drapery company, amidst the magazine racks at Barnes & Noble.

IronRods catalog featuring a photo taken for JLS Designs
Photo By: CatMax Photography

Branding portraits are also excellent for the shopping sections of websites for service providers — giving them a personalized photo to showcase in lieu of a product image, just like yoga instructor and sound bath practitioner Diamond King did.

Diamond King, yoga and meditation practitioner
Photo By: CatMax Photography

Of course, one of the best ways to use branding photos is throughout your website in general. The images enable you to depend less on stock photography and allow your customers to see and connect with the real people, processes, and products/services that make up and complement your business.

Michele Williams, founder of Scarlet Thread Consulting, highlights CatMax Photography images as the first three photos on her home page. She also uses a CatMax photo to promote her business podcast, Profit is a Choice.

Productivity and performance coach Wendy Ellin not only features her branding photos throughout her website but even uses one of the cover of her Amazon best-selling book.

Paige Risley and Beth Moffatt, co-founders of the talent search firm We Recruit Well, also use photos from their Personal Branding Experience throughout their website, including on an FAQ page.

Michele Williams, founder of Scarlet Thread Consulting and The Profit is a Choice Podcast

Photo By (first three photos in video): CatMax Photography

Wendy Ellin, productivity and performance coach and author of “Working From Home…How’s That Working For You?”
Photo By: CatMax Photography

(L-R) Paige Risley and Beth Moffatt, co-founders of the talent search firm We Recruit Well
Photo By: CatMax Photography

These are just a few examples of how you can put branding photos to work to benefit your business. We hope seeing them helps you start brainstorming your own ideas. To learn more about the Personal Branding Experience with CatMax Photography, click here.